Using the newly launched Think New York, Drink New York mark is important for unifying the New York craft beer industry. It also makes it easy for consumers to support local breweries which has become increasingly important in order to compete nationally. Just as the BAs Independent craft beer seal helps craft brewers compete against […]
Strong logos are crucial to a successful business. Similar to craft beer, when logos are done right, they make a subtle, yet powerful impression. When done wrong, they leave a bad taste in in the mouth. The best logos are simple, giving the impression that all logos are a snap to create. They aren’t. Whether […]
New York City is home to numerous major craft beer festivals for connoisseurs to enjoy every year. As the leaves change and the year comes to a close, fall festivities are in full swing for craft beer and cider lovers. Local breweries can enhance their patrons’ experience by providing services beyond selling quality brews. Companies […]
When two breweries choose trademarks that may conflict, it is best for them to communicate early to avoid the costs of making changes in cans, labels, packaging, promotional materials, advertisements and loss of goodwill. Further, they both will want to limit the expense of engaging lawyers to deal with the dispute. Changing the Mark If […]
What type of entity should you and your partner(s) use for your start-up brewery: a partnership, corporation or limited liability company (LLC)? Here are some general considerations to tailor to your own circumstances. Entity. A partnership is usually not an option as it would not limit your personal exposure to creditors and claims. An LLC […]
As a craft brewer, your focus is on making the best beer possible. However, being a craft brewer means you are also a small business owner. That fact means that you also have to focus on managing a successful business. As your brewery grows, your business grows. This growth inevitably leads to hiring employees. Being […]
Some municipalities in New York State have passed, or are considering, local laws that will require farm breweries, farm wineries or farm distilleries to operate in a particular way. Some towns may require the farm brewery or farm winery to dedicate a certain percentage of land to growing crops, over and above the land they’ve […]
Breweries are everywhere these days and that’s because the industry is booming in a way that others simply aren’t. As the Atlantic has put it, “between 2008 and 2016, the number of brewery establishments expanded by a factor of six, and the number of brewery workers grew by 120 percent,” while other industries have been […]
It’s an exciting time, after dreaming about it for years and pre-planning, you’re finally going to open that brewery you’ve been wanting. Then the fun begins and money starts going out. You’re now dealing with lawyers, landlords, brewery licensing and equipment, TTB, and insurance… fun fun fun. You ask some colleagues who they use for this […]
A new craft brewery recently asked whether or not they should have a lease in place for their brewery premises. The brewery was located on the same parcel of land as their residence. The answer – absolutely. Their next question was whether they, as owners of the residence, should lease to the brewery or whether […]