Scaling Up the Recipe: Diversity and Inclusivity in the Craft Beer Industry

August 25th, 2022 • by David Oksenhorn

Scaling Up the Recipe: Diversity and Inclusivity in the Craft Beer Industry

• by David Oksenhorn

As an accountant in practice for nearing 20 years (which makes me a “seasoned” veteran, aka “old”), I’ve seen my fair share of tax law and accounting guidance changes over the years. But what has remained fairly constant is the lack of diversity in my industry. Much like passing through the halls with rows of […]

TTB To Streamline Brewer’s Notice and Reporting Requirements

June 28th, 2022 • by Chip Grieco and Jennifer Tsyn

The United States Alcohol and Tobacco Tax and Trade Bureau (TTB) has published notice of proposed amendments to its regulations governing the requirements for filing a Brewer’s Notices (essentially, the federal permit to operate a brewery) and relaxing certain operational and reporting requirements for breweries. If, as expected, the proposed amendments are adopted, they should […]

Social Media & Content Marketing

February 25th, 2022 • by Devon Hoffman

Hiring has turned into a nightmare! Business owners and those of you in HR are experiencing it first hand. Government-issued unemployment benefits, lagging COVID-restrictions, new work-from-home policies, a retiring workforce, and the economic bounceback have created a real problem. That’s why it’s time to get creative. Posting jobs on Indeed.com won’t get it done anymore. […]

Launching a Website? Here’s What You Need to Know

• by Devon Hoffman

Tips for Tackling Your New Website Project and Best Practices to Improve Website Speed, Performance, and Optimizations part 1 in a 2-part series by Site-Seeker, your partner for online success. Websites have come a long way over the past two decades. It might sound cliche, but things were a lot easier then. It was possible […]

Expanding or Altering Your Brewery Premises During COVID

November 13th, 2020 • by Jennifer Tsyn

As all breweries know, changes to your licensed premises generally need to be approved by the Liquor Authority.  The Authority considers your initial application for a license to be a “snapshot in time” – and if you want to make changes later, the changes generally need to be reported and/or approved. If you are going […]

Creating Fans While Promoting Your Brewery

March 2nd, 2020 • by Brian Merrell

You have built your Brewery, built your Brand, and have customers coming in and out on a regular basis.  You do all sorts of promotions including bands, special clubs, social events etc.  You have become the local rock stars.  So, how do we get these fans to promote your brewery brand?  The simple answer is […]

Instagram Features to Grow Your Brewery Business

December 13th, 2019 • by Devon Hoffman

This is part 1 in a 2-part series by Site-Seeker, your partner for online success. There are myriad of Instagram features that are free to use and that can boost your brewery’s online presence. StickersThese add context and promote interaction with your content. ● Use the “@mention” sticker to tag others in your stories. This […]

Using Instagram Stories to Grow Your Brewery Business – Without Spending a Dime

December 11th, 2019 • by Devon Hoffman

This is part 1 in a 2-part series by Site-Seeker, your partner for online success. It’s no secret that social media is a mandatory tactic in your digital marketing strategy. If your company isn’t either on LinkedIn, or Facebook, Instagram or Twitter, then how are people finding you? That being said, for your brewery business, […]

Brewery Branding with a Limited Marketing Budget

November 18th, 2019 • by Meghan Connolly Haupt

Before getting into craft beer, I owned a small business that competed against large multi-national companies for customers. Like many of you, my business had little funding and no dedicated marketing staff. I learned a lot about branding on a budget. Below are 5 tips to help you market your brewery and stand out in […]

How To Save Money On NYSBA Brewery Membership

October 24th, 2019 • by Jennifer Meyers

As we end 2019, the NYS craft brewing industry is stronger than ever. Each year, we find more ways to make your membership more meaningful: save you time, save you money, fight for a positive political climate and provide resources. Starting in 2020, you’ll receive one free entry to the NYS Craft Beer Competition with […]