Selecting a Protectable Brewery or Beer Trademark with Appeal

May 14th, 2018 • by Bob English

Selecting a Protectable Brewery or Beer Trademark with Appeal

• by Bob English

When you select your brewery name or your beer trademark, keep in mind two principles:  (1) choose a mark that is legally strong, and (2) choose a mark that is not confusingly similar with someone else’s existing name or mark. Strength Of course, you want to select a term that is appealing to customers.  It […]

Continuous Improvement for Brewery Growth

April 19th, 2018 • by Mike Tysarczyk

It’s no secret that competition continues to intensify in the craft beer industry. The keynote speakers at the NYSBA’s conference in Albany this past March laid it out clearly. More breweries are vying for market share even as growth slows. Consumers that once chose beer now often order wine or spirits. Which breweries will win […]

Live Webcast: Protecting Your Brewery’s Brands with Trademarks

March 20th, 2018 • by Paul Leone

Free Webcast for Brewery Owners & Operators Friday, April 27, 2018 – 12:00-1:00 PM EDT presented by Hamilton Brook Smith Reynolds  Register Now. Breweries are among the many industries that are dependent upon trademarks to protect the consumer goodwill that supports them. As with any intellectual property relating to a company’s products, the best protection for your […]

Leases for Breweries in New York

February 14th, 2018 • by Brendan Palfreyman

By Brendan Palfreyman and George Brown In New York State, a brewery-in-planning must have a location before it can even apply for its federal and state brewery licenses. A brewery-in-planning can acquire a location through a commercial lease or by actually purchasing the location, whether it is a vacant lot or a lot with an […]

How A Point-of-Sale System Should Work For Your Brewery

February 1st, 2018 • by Carly Brentini

Advances in technology make everyone’s life easier and it is no different when it comes to the Point-of-Sale (POS) system you use every day at your brewery. Your POS system should be accessible anywhere, anytime and should be user-friendly for you and your staff. Best case scenario: it should make you wonder how you did […]

Corporate Entity: Which is Right for Your Brewery in New York?

January 18th, 2018 • by Brendan Palfreyman and George Brown

Anyone considering starting a brewery needs to consider what type of entity the brewery should be formed as. The two forms which most small businesses take are the S-corporation and the limited liability company (LLC), and are likely the two forms that most brewery owners would be deciding between when first opening their business. What […]

When does it become YOUR brewing system?

November 15th, 2017 • by Scott Newburge

Every time we work with a new brewery, a unique question or two inevitably come up.  Finding the answers is always an interesting endeavor—something that teaches us something about our own industry as well allowing us to further educate our clients. One recent exchange with a brewery owner brought up the uncertainty of when a […]

And the Winners Are…

August 3rd, 2017 • by Paul Leone

New York Craft Beer Competition and Governor’s Excelsior Cup Results

Decreasing Water Usage to Make Great Beer

July 17th, 2017 • by Jason Fox

As the Craft Beer Revolution doesn’t appear to be slowing down anytime soon, another revolution in beer has been brewing—a revolution that matters much more than the latest grapefruit-infused IPA or irreverently catchy brand name. Beer aficionados love choice. But when it comes to water usage, less is most definitely more. You don’t need to […]

5 Ways Breweries Can Save Time and Improve Marketing

July 13th, 2017 • by Chris Coughlan

Many brewery marketers know that creating quality marketing content will help your brand to stand out. The next question becomes, where do I get the time to focus on my content marketing? I already have to focus on brewing my beer, running the taproom, and coordinating events. Rather than fret about all the extra hours […]