Brewer’s Blog

Social Media & Content Marketing

February 25th, 2022 • by Devon Hoffman

Hiring has turned into a nightmare! Business owners and those of you in HR are experiencing it first hand. Government-issued unemployment benefits, lagging COVID-restrictions, new work-from-home policies, a retiring workforce, and the economic bounceback have created a real problem. That’s why it’s time to get creative. Posting jobs on Indeed.com won’t get it done anymore. […]

Launching a Website? Here’s What You Need to Know

• by Devon Hoffman

Tips for Tackling Your New Website Project and Best Practices to Improve Website Speed, Performance, and Optimizations part 1 in a 2-part series by Site-Seeker, your partner for online success. Websites have come a long way over the past two decades. It might sound cliche, but things were a lot easier then. It was possible […]

It’s All About Bubbles!

• by Dr. Murthy Tata

Nitrogenated beers taste great, feel wonderful on the tongue and look cool in the glass. But what is it about nitrogen, as opposed to carbon dioxide in a normally carbonated craft beer, that makes such a difference? It’s all about the cruel tendency of big bubbles to eat little bubbles. The nitrogen effect: Beer on […]

Let Me Tell Ya About My Best Friend: Form MT-456

January 17th, 2022 • by David Oksenhorn

If you’re running a brewery and you file excise taxes on an annual basis, you may not be aware that your old familiar friend, Form MT-50 (the Beer Tax Return), was replaced in January 2021. He was given a makeover and renamed Form MT-456. However, do not fret. While he’s looking a little more robust, […]

Folding Beer Carton Packaging Helps Breweries Standout

October 15th, 2021 • by Sam VanStraten

B.Y.O.P. – “Bring Your Own Packaging” might not catch on in pop culture vocabularies, but it’s a familiar idea for brands. With craft brewers making up nearly a quarter of the beer market share in the United States, competition is intense; according to research, 71% of craft beer consumers decide which product to buy at the point […]

Loan Program Enhanced to Aid Businesses Facing Delta Variant

October 1st, 2021 • by Kate Welc

The SBA Administrator announced major enhancements to the COVID Economic Injury Disaster Loan (EIDL) program, a federal disaster relief loan designed to better serve and support our small business communities still reeling from the pandemic. The SBA is ready to receive new applications immediately from small businesses looking to take advantage of these new policy […]

Creating a Guest-Centric Brewery Experience to Increase Tabs & Tips

August 13th, 2021 • by Mike Student

Craft breweries are created by visionaries who craft their products and experience, from just a novelty to a destination. They are always pushing the boundaries of what they can do to enhance their guest’s experience to keep them coming back for more. So why shouldn’t their point-of-sale (POS) system do the same, shifting from just […]

Find Out How Your Brewery Can Save on Energy Costs

August 6th, 2021 • by David Bennis

Positive Energy on Tap Did you know that annually, breweries in the United States spend over $200 million on energy? And when it comes to producing the beer itself, 35% of a brewery’s electricity costs can be spent on refrigeration! As a successful business owner, you already know that energy costs can fluctuate greatly, leaving […]

Connecting customers to the brewery experience through labels

July 14th, 2021 • by Amanda Brigham

Fifteen years ago, there were 1,400 craft brewers in the U.S.; today, there are nearly 9,000. Eighty-five percent of Americans live within 10 miles of a local brewery. Craft beer is big business: The global craft beer market was estimated at $100 million in 2019, and is expected to reach $200 million by 2026. In the crowded craft beer market, […]

What would happen if your brewery was cyber-attacked?

June 17th, 2021 • by David Boretz

Molson Coors, Lion, KIA, JBS Foods…What do these businesses have in common? They’ve been victims of a cyber-attack in the past year. These attacks cost the companies significant financial strain…millions of dollars lost. Why should you care about this? 43% of cyber-attacks target small businesses 60% of small businesses that are victims of a cyber […]