Brewer’s Blog

Better Beer Branding Starts with ‘Why’

December 3rd, 2018 • by Shane LaChance

422 – That’s the number of breweries operating in New York State at the time this blog post was written. With no sign of slowing down, it’s safe to say that number has already been surpassed by the time you’re reading this. For brewery owners looking to increase production & grow their brand in this […]

NYS $.05 Beer Bottle & Can Deposit

November 20th, 2018 • by Paul Leone

If you bottle or can your own beer and sell it out of your tap room or self distribute your beer, this is critical information you need know to become a deposit initiator in New York State. From the NYS Dept. of Tax & Finance website: “New York State’s Returnable Container Act requires every deposit […]

New Law: Employers Must Provide Sexual Harassment Training

November 15th, 2018 • by Paul Leone

The Department of Labor has set forth new sexual harassment prevention requirements for every employer in New York State. This requirement is meant to be a tool to protect employers in the event of a sexual harassment claim or lawsuit against the person or business. DOL has released an informational video on YouTube called Sexual […]

Craft Brewing and R&D Tax Credit is Tasty Combination

November 14th, 2018 • by William Kuhlman

Craft brewers that have not yet done so should consider whether investment in product development, formulations, recipes, techniques, and manufacturing processes may qualify for a federal tax subsidy known as the Research and Development (R&D) tax credit. Many craft brewers may not realize that every day brewing activities may qualify under the updated or “relaxed” […]

5 Brewery Marketing Strategies You Should Use

November 1st, 2018 • by Chris Coughlan

The craft beer industry is one of the most rapidly growing segments not only New York, but the entire country. While this growth is a big win for the industry and our economy, the crowded marketplace is making it increasingly vital to differentiate yourself and find authentic ways to grow your brand loyalty. To get […]

Using the Think NY, Drink NY Mark Helps Everyone

October 15th, 2018 • by Meghan Connolly Haupt

Using the newly launched Think New York, Drink New York mark is important for unifying the New York craft beer industry. It also makes it easy for consumers to support local breweries which has become increasingly important in order to compete nationally. Just as the BAs Independent craft beer seal helps craft brewers compete against […]

Does Your Craft Brewery Have a Strong Logo?

October 9th, 2018 • by Vivian Choi

Strong logos are crucial to a successful business. Similar to craft beer, when logos are done right, they make a subtle, yet powerful impression. When done wrong, they leave a bad taste in in the mouth. The best logos are simple, giving the impression that all logos are a snap to create. They aren’t. Whether […]

Adding A Bus = Adding Value to Brewery Customers

October 3rd, 2018 • by Daniella Deloatch

New York City is home to numerous major craft beer festivals for connoisseurs to enjoy every year. As the leaves change and the year comes to a close, fall festivities are in full swing for craft beer and cider lovers. Local breweries can enhance their patrons’ experience by providing services beyond selling quality brews. Companies […]

BEER TRADEMARK DISPUTES: CRAFTING THE RIGHT APPROACH

October 1st, 2018 • by Bob English

When two breweries choose trademarks that may conflict, it is best for them to communicate early to avoid the costs of making changes in cans, labels, packaging, promotional materials, advertisements and loss of goodwill.  Further, they both will want to limit the expense of engaging lawyers to deal with the dispute. Changing the Mark If […]

SELECTING THE RIGHT BUSINESS ENTITY FOR YOUR BREWERY

September 21st, 2018 • by Bob English

What type of entity should you and your partner(s) use for your start-up brewery: a partnership, corporation or limited liability company (LLC)?  Here are some general considerations to tailor to your own circumstances. Entity.  A partnership is usually not an option as it would not limit your personal exposure to creditors and claims. An LLC […]