Brewer’s Blog

Loan Program Enhanced to Aid Businesses Facing Delta Variant

October 1st, 2021 • by Kate Welc

The SBA Administrator announced major enhancements to the COVID Economic Injury Disaster Loan (EIDL) program, a federal disaster relief loan designed to better serve and support our small business communities still reeling from the pandemic. The SBA is ready to receive new applications immediately from small businesses looking to take advantage of these new policy […]

Creating a Guest-Centric Brewery Experience to Increase Tabs & Tips

August 13th, 2021 • by Mike Student

Craft breweries are created by visionaries who craft their products and experience, from just a novelty to a destination. They are always pushing the boundaries of what they can do to enhance their guest’s experience to keep them coming back for more. So why shouldn’t their point-of-sale (POS) system do the same, shifting from just […]

Find Out How Your Brewery Can Save on Energy Costs

August 6th, 2021 • by David Bennis

Positive Energy on Tap Did you know that annually, breweries in the United States spend over $200 million on energy? And when it comes to producing the beer itself, 35% of a brewery’s electricity costs can be spent on refrigeration! As a successful business owner, you already know that energy costs can fluctuate greatly, leaving […]

Connecting customers to the brewery experience through labels

July 14th, 2021 • by Amanda Brigham

Fifteen years ago, there were 1,400 craft brewers in the U.S.; today, there are nearly 9,000. Eighty-five percent of Americans live within 10 miles of a local brewery. Craft beer is big business: The global craft beer market was estimated at $100 million in 2019, and is expected to reach $200 million by 2026. In the crowded craft beer market, […]

What would happen if your brewery was cyber-attacked?

June 17th, 2021 • by David Boretz

Molson Coors, Lion, KIA, JBS Foods…What do these businesses have in common? They’ve been victims of a cyber-attack in the past year. These attacks cost the companies significant financial strain…millions of dollars lost. Why should you care about this? 43% of cyber-attacks target small businesses 60% of small businesses that are victims of a cyber […]

Bespoke Shuttles Can Help Breweries Bounce Back

May 14th, 2021 • by Casie Wilson

In the wake of the pandemic, small businesses have had to scale back across multiple industries—including many New York breweries. So with 2021 taking a turn for the better, how do you know which investments are smart ones for your brewery going forward? While your first thoughts may venture to scenario budgets and inventory management, […]

How Breweries (& Employees) Can Save With Solar Energy

May 12th, 2021 • by Nate VerHague

The current incentives in place to go solar are quite lucrative in New York State, for both commercial and residential applications. Commercial Solar Breweries are eligible for an incentive from NYSERDA, which is a grant based on solar array size. That incentive is applied directly to the gross cost of an installation, reducing the invoice […]

In the Land of Acronyms, R&D Is King for Breweries

May 10th, 2021 • by William Kuhlman and David Oksenhorn

This was a year of challenges that significantly hurt the brewery industry. Breweries tried different tactics to stay afloat, including relying heavily upon grants and loans. One year later, we are in a land of acronyms that have helped in the economic recovery of the industry, such as PPP (Paycheck Protection Program), ERTC (Employee Retention […]

Set Your Brewery Up for a Successful Summer with Social Media

April 16th, 2021 • by Morgan Culhane

If you want to increase buzz about your craft brewery this summer, it’s time to start planning now. Having an effective social media strategy can help you reach more customers and boost your taproom sales. But simply posting isn’t enough because there’s a lot of competition out there. Here’s what you can do right now […]

Making Your Brewery Outdoor Expansion Permanent? File the Alteration Application Now.

March 29th, 2021 • by Chip Grieco

The ability to create or expand outdoor seating during the COVID-19 pandemic has been a key element of many breweries’ ability to offer on-premises services to their customers. Governor Cuomo and the New York State Liquor Authority (SLA) helped facilitate those expansions by creating a temporarily streamlined process to expand licensed premises to provide for, […]