Connecting customers to the brewery experience through labels

July 14th, 2021 • by Amanda Brigham
Amanda Brigham

Amanda Brigham

Amanda has been with Belmark for 20 years and is responsible for the planning, development and implementation of all of Belmark’s marketing strategies, marketing communications, and public relations activities, both internal and external. She is passionate about communicating Belmark’s mission to continuously find new and innovative ways to transform how customers transform through products through packaging.

Fifteen years ago, there were 1,400 craft brewers in the U.S.; today, there are nearly 9,000. Eighty-five percent of Americans live within 10 miles of a local brewery. Craft beer is big business: The global craft beer market was estimated at $100 million in 2019, and is expected to reach $200 million by 2026.

In the crowded craft beer market, cultivating customer relationships is key to building a loyal following and spreading brand awareness through word of mouth. For you, beer is more than a drink, it’s an experience. Customers choose your beer for its unique quality and personality, and your package’s visual appeal plays into that experience.

Your beer packaging should connect your loyal customers to the brewery experience they’ve come to love—yet when it comes to new customers, their first encounter with your brand might be on the store shelf. When it comes to attracting attention, your product’s visual appeal is as important as the taste experience that you’ve worked so hard to perfect. And the most important part of that visual identity is your label.

Click here to learn more about the power of a great beer label.