Fifteen years ago, there were 1,400 craft brewers in the U.S.; today, there are nearly 9,000. Eighty-five percent of Americans live within 10 miles of a local brewery. Craft beer is big business: The global craft beer market was estimated at $100 million in 2019, and is expected to reach $200 million by 2026.
In the crowded craft beer market, cultivating customer relationships is key to building a loyal following and spreading brand awareness through word of mouth. For you, beer is more than a drink, it’s an experience. Customers choose your beer for its unique quality and personality, and your package’s visual appeal plays into that experience.
Your beer packaging should connect your loyal customers to the brewery experience they’ve come to love—yet when it comes to new customers, their first encounter with your brand might be on the store shelf. When it comes to attracting attention, your product’s visual appeal is as important as the taste experience that you’ve worked so hard to perfect. And the most important part of that visual identity is your label.
Click here to learn more about the power of a great beer label.