How A Point-of-Sale System Should Work For Your Brewery

February 1st, 2018 • by Carly Brentini
Carly Brentini

Carly Brentini

Hi Brewers! My name is Carly Brentini and I am the Assistant Director of Member Development at the Retail Council of New York State. Our goal here at the Retail Council is to help businesses save money on things like POS systems, credit card processing, insurances, payroll, energy and shipping. We bring the savings, you bring the beer.

Advances in technology make everyone’s life easier and it is no different when it comes to the Point-of-Sale (POS) system you use every day at your brewery. Your POS system should be accessible anywhere, anytime and should be user-friendly for you and your staff. Best case scenario: it should make you wonder how you did your job before such intuitive and encompassing technology was geared specifically to breweries and brewpubs.

Today’s brewery POS systems revolve around one thing…bringing your customers back for more. A reliable POS system is just as important as a dependable manager, staff and excellent customer service.

Features of a good POS system:

Customer database – allows you to obtain customer information to use for marketing purposes. You can refer to the customer database to make sure your best customers continue coming back.

Loyalty programs – allow your customers to earn points on every pint and piece of merchandise they buy.

Gift card programs – allow your customers to purchase your customized gift cards.

Inventory tracking  – you can stock up and reorder items ensuring you never have to disappoint your customer by not having their size t-shirt in stock.

Tab preauthorization – your customers never leave behind forgotten bills and cards at the end of the night.

Cloud based – you can see how business is going from any web device, even when you’re on vacation.

Clocking in and out – makes payroll a breeze. Your system should also allow you to create schedules right inside the system.

Integrated – whether it’s credit card processing, accounting or payroll, your system should be all in one.

The less time you spend on bookkeeping and miscellaneous tasks, the more time you have to grow your business, brew new batches and build a stronger customer base. When you’re searching for a POS system for your brewery, be sure it exceeds your expectations and doesn’t leave you wanting more. The only ones that should be left wanting more, are your customers.