When you select your brewery name or your beer trademark, keep in mind two principles: (1) choose a mark that is legally strong, and (2) choose a mark that is not confusingly similar with someone else’s existing name or mark. Strength Of course, you want to select a term that is appealing to customers. It […]
It’s no secret that competition continues to intensify in the craft beer industry. The keynote speakers at the NYSBA’s conference in Albany this past March laid it out clearly. More breweries are vying for market share even as growth slows. Consumers that once chose beer now often order wine or spirits. Which breweries will win […]
Free Webcast for Brewery Owners & Operators Friday, April 27, 2018 – 12:00-1:00 PM EDT presented by Hamilton Brook Smith Reynolds Register Now. Breweries are among the many industries that are dependent upon trademarks to protect the consumer goodwill that supports them. As with any intellectual property relating to a company’s products, the best protection for your […]
By Brendan Palfreyman and George Brown In New York State, a brewery-in-planning must have a location before it can even apply for its federal and state brewery licenses. A brewery-in-planning can acquire a location through a commercial lease or by actually purchasing the location, whether it is a vacant lot or a lot with an […]
Advances in technology make everyone’s life easier and it is no different when it comes to the Point-of-Sale (POS) system you use every day at your brewery. Your POS system should be accessible anywhere, anytime and should be user-friendly for you and your staff. Best case scenario: it should make you wonder how you did […]
Anyone considering starting a brewery needs to consider what type of entity the brewery should be formed as. The two forms which most small businesses take are the S-corporation and the limited liability company (LLC), and are likely the two forms that most brewery owners would be deciding between when first opening their business. What […]
Every time we work with a new brewery, a unique question or two inevitably come up. Finding the answers is always an interesting endeavor—something that teaches us something about our own industry as well allowing us to further educate our clients. One recent exchange with a brewery owner brought up the uncertainty of when a […]
New York Craft Beer Competition and Governor’s Excelsior Cup Results
As the Craft Beer Revolution doesn’t appear to be slowing down anytime soon, another revolution in beer has been brewing—a revolution that matters much more than the latest grapefruit-infused IPA or irreverently catchy brand name. Beer aficionados love choice. But when it comes to water usage, less is most definitely more. You don’t need to […]
Many brewery marketers know that creating quality marketing content will help your brand to stand out. The next question becomes, where do I get the time to focus on my content marketing? I already have to focus on brewing my beer, running the taproom, and coordinating events. Rather than fret about all the extra hours […]