Multifaceted Can Formats in the Northeast Craft Beer Industry

June 23rd, 2023 • by Chris Oppito

Multifaceted Can Formats in the Northeast Craft Beer Industry

• by Chris Oppito

As the craft beer industry continues to flourish in the North East, we’re seeing an intriguing evolution – not only in the beers themselves but also in the can formats they’re packaged in. From the O.G. 12-ounce cans to the increasingly embraced 19.2-oz ‘Stovepipes’, and new formats like the 250ml sleek can, the craft beer […]

Scaling Up the Recipe: Diversity and Inclusivity in the Craft Beer Industry

August 25th, 2022 • by David Oksenhorn

As an accountant in practice for nearing 20 years (which makes me a “seasoned” veteran, aka “old”), I’ve seen my fair share of tax law and accounting guidance changes over the years. But what has remained fairly constant is the lack of diversity in my industry. Much like passing through the halls with rows of […]

Why a Keg Servicing Plan is Crucial for Small Brewers

May 23rd, 2022 • by THIELMANN

A keg fleet is only as strong as its weakest keg. The highest quality stainless steel kegs are inert, hygienic, and exceptionally durable – but they need to be kept that way. Kegs have a tough life. From brewery to bar, they’re rolled, bumped, and thrown. Over time, can undermine their integrity, and in turn, […]

Folding Beer Carton Packaging Helps Breweries Standout

October 15th, 2021 • by Sam VanStraten

B.Y.O.P. – “Bring Your Own Packaging” might not catch on in pop culture vocabularies, but it’s a familiar idea for brands. With craft brewers making up nearly a quarter of the beer market share in the United States, competition is intense; according to research, 71% of craft beer consumers decide which product to buy at the point […]

Why Your Brewery Shouldn’t Make CBD-Infused Beer

August 20th, 2019 • by Chip Grieco

“Hemp” was exempted from the definition of marijuana in the federal 2018 Farm Bill. Since then, the Alcohol and Tobacco Tax and Trade Bureau (TTB) has received inquiries on whether breweries can produce alcoholic beverages containing hemp-derived ingredients, including cannabidiol (CBD). Hemp is now legal under state and federal law, but the TTB has determined […]

“Craft” refers to more than your beer

March 7th, 2019 • by Allen Rossignol

The craft beverage industry across the country has been booming over the past 10 years, with New York State being a front-runner in all sectors including hard cider, craft distillers, breweries, and wineries. There are now over 1,000 craft alcoholic beverage makers in NYS and that number is expected to climb in the upcoming years […]

Maintaining Brand Identity When Diversifying Brews

January 8th, 2019 • by Andrew Witkin

Creating a solid, great-tasting beer is at the core of any craft brewery. But no successful brewer is content with making just one. When planning how to market and present your growing craft brew offerings, it’s imperative to keep a strong brand identity top of mind. Below are some simple tips to keep your brand […]

Better Beer Branding Starts with ‘Why’

December 3rd, 2018 • by Shane LaChance

422 – That’s the number of breweries operating in New York State at the time this blog post was written. With no sign of slowing down, it’s safe to say that number has already been surpassed by the time you’re reading this. For brewery owners looking to increase production & grow their brand in this […]

Using the Think NY, Drink NY Mark Helps Everyone

October 15th, 2018 • by Meghan Connolly Haupt

Using the newly launched Think New York, Drink New York mark is important for unifying the New York craft beer industry. It also makes it easy for consumers to support local breweries which has become increasingly important in order to compete nationally. Just as the BAs Independent craft beer seal helps craft brewers compete against […]

Selecting a Protectable Brewery or Beer Trademark with Appeal

May 14th, 2018 • by Bob English

When you select your brewery name or your beer trademark, keep in mind two principles:  (1) choose a mark that is legally strong, and (2) choose a mark that is not confusingly similar with someone else’s existing name or mark. Strength Of course, you want to select a term that is appealing to customers.  It […]