When you envision the ideal experience for your brewery guests, point of sale probably isn’t at the top of your list—it’s the impersonal, transactional finale to the craft adventure. What you want is a Point of Service, intuitive technology that connects the nuts and bolts of dining out with the hospitality craft drinkers have come […]
As all breweries know, the Liquor Authority requires that every holder of a liquor license maintain adequate control over its premises. Under normal circumstances, that requires you to make sure that your patrons are not intoxicated, are not engaging in illegal conduct or fights, and are otherwise complying with the rules. During the COVID-19 pandemic, […]
One of the key programs under the CARES Act is the forgivable Paycheck Protection Program (PPP) loan fund. Many brewers may have applied for and received a PPP loan. Since the inception of the program, the PPP loan application has required businesses to certify that the “current economic uncertainty makes [the] loan request necessary to […]
Covid-19 and the related fallout opens questions many of us have never encountered. Updates continue to change rapidly and the “answers” are often unique to your business. Striking a balance between information overlord and following high-level recommendations may serve you well. Do standard commercial policies provide coverage for Covid-19? The answer is most likely […]
It’s no secret that times are tough right now, but while your doors are closed, you can continue to engage with your customers. We’ve compiled a few ways you can stay connected with your customers, gain new ones, and be ready to welcome them back in once the pandemic is over. Regularly post on social […]
In recognition that the brewing (and other alcohol manufacturing) industry is being “severely impacted” by COVID-19, the United States Alcohol and Tobacco Tax and Trade Bureau (TTB) issued a new Industry Circular (No. 2020-2) on March 31, 2020. This Circular postpones several filing and payment due dates by 90 days, providing welcome relief to brewers […]
In such uncertain times, we find ourselves questioning some basic day to day practices. The NYSBA safety committee along with the BA safety committee has been working on providing you with practical and safe practices for both your employees and consumers during this unfortunate time. See below for some useful tips: Growler and Crowler recommended […]
Even amid the COVID-19 pandemic, consumers still want to drink your beer, and you can still sell it! As a New York State brewery, you are legally allowed to sell beer for carryout, curbside pickup, and home delivery. Though your taproom isn’t open for on-premise consumption, you still need to let your customers know you’re […]
The novel coronavirus (COVID-19) has lead to financial stress on consumers and business owners alike, including NYS brewery owners and industry workers. As a Brewery Member of the New York State Brewers Association, you have access to a network of NYSBA Allied Members to provide you with information and assistance. In this blog the NYSBA […]
You have built your Brewery, built your Brand, and have customers coming in and out on a regular basis. You do all sorts of promotions including bands, special clubs, social events etc. You have become the local rock stars. So, how do we get these fans to promote your brewery brand? The simple answer is […]