Hiring has turned into a nightmare! Business owners and those of you in HR are experiencing it first hand. Government-issued unemployment benefits, lagging COVID-restrictions, new work-from-home policies, a retiring workforce, and the economic bounceback have created a real problem. That’s why it’s time to get creative. Posting jobs on Indeed.com won’t get it done anymore. […]
Tips for Tackling Your New Website Project and Best Practices to Improve Website Speed, Performance, and Optimizations part 1 in a 2-part series by Site-Seeker, your partner for online success. Websites have come a long way over the past two decades. It might sound cliche, but things were a lot easier then. It was possible […]
This is part 1 in a 2-part series by Site-Seeker, your partner for online success. There are myriad of Instagram features that are free to use and that can boost your brewery’s online presence. StickersThese add context and promote interaction with your content. ● Use the “@mention” sticker to tag others in your stories. This […]
You’ve spent years perfecting your beers and ciders. You know as well as anyone: good beer shouldn’t be wasted! If you aren’t claiming and maintaining your Google My Business page, you’re pretty much dumping your beer down the drain, along with potential profits. Like it or not, not everyone in your area knows about your […]
2018 saw a record number of Americans with Disabilities Act (ADA) lawsuits filed against restaurants, wineries and breweries. Although businesses have long been aware of how ADA affects their brick and mortar locations, they are largely unaware that this law also applies to their websites. Digital accessibility is the ability of a website, mobile application […]
Title III of the Americans with Disabilities Act (“ADA”) prohibits discrimination against persons with disabilities in any place of “public accommodation,” such as restaurants, hotels, theaters, doctors’ offices, pharmacies, retail stores, museums, libraries, parks and, yes, breweries that operate taprooms, conduct tastings, sell at retail or are otherwise open to the public (which includes most […]
The craft beer industry is one of the most rapidly growing segments not only New York, but the entire country. While this growth is a big win for the industry and our economy, the crowded marketplace is making it increasingly vital to differentiate yourself and find authentic ways to grow your brand loyalty. To get […]
Many brewery marketers know that creating quality marketing content will help your brand to stand out. The next question becomes, where do I get the time to focus on my content marketing? I already have to focus on brewing my beer, running the taproom, and coordinating events. Rather than fret about all the extra hours […]