Crafting Your Business: Post 2 of 4 in the Series from the NYS Craft Beverages Handbook Every smart business owner knows a key element to a successful business is a prime location. But when it comes to serving alcohol on-premises at your establishment, it’s more than just the neighborhood you have to consider. There are two rules that the State Liquor Authority […]
Crafting Your Business: Post 1 of 4 in the Series from the NYS Craft Beverages Handbook One of the first things a proposed brewery owner needs to determine is where the brewery will be located. “Location, Location, Location” is what the realtors say – and they’re right! Locating your brewery in the right spot will help drive traffic to your tap […]
The craft beverage industry across the country has been booming over the past 10 years, with New York State being a front-runner in all sectors including hard cider, craft distillers, breweries, and wineries. There are now over 1,000 craft alcoholic beverage makers in NYS and that number is expected to climb in the upcoming years […]
U.S Breweries Spend Over $200 Million Annually On Energy That number is staggering. More to the point, energy consumption can run up to 8% of the total production cost of beer, which makes efficiency a critical factor, especially in times of high energy price volatility. At Marathon Energy, we pride ourselves on working to minimize […]
New York’s communities are rolling out the red carpet to brewers. Just like developing the perfect recipe of brew ingredients, finding the best spot for your operation should be an exercise in developing the right mix of community, location, and building to leverage your investment into something special for you and your customers. A core […]
Starting your own craft beer business is exciting. Establishing flavours, designing product lines, and curating brand identity add up to unique and fun experiences that are all a part of the business of beer. But after all that work, it can be difficult and overwhelming to think about expansion. It may take a bit of […]
The Craft Beverage Modernization and Tax Reform Act (CBMTRA) of 2017 gave the craft brewing industry a lift by temporarily lowering the federal excise tax for breweries, wineries, and distilled spirit producers. The act took effect on January 1, 2018, and is currently set to expire on December 31, 2019. But on February 6, U.S. […]
Title III of the Americans with Disabilities Act (“ADA”) prohibits discrimination against persons with disabilities in any place of “public accommodation,” such as restaurants, hotels, theaters, doctors’ offices, pharmacies, retail stores, museums, libraries, parks and, yes, breweries that operate taprooms, conduct tastings, sell at retail or are otherwise open to the public (which includes most […]
Creating a solid, great-tasting beer is at the core of any craft brewery. But no successful brewer is content with making just one. When planning how to market and present your growing craft brew offerings, it’s imperative to keep a strong brand identity top of mind. Below are some simple tips to keep your brand […]
Kombucha is growing in popularity, and more breweries are starting to produce it. But is it an alcoholic beverage? And, if it is, is it considered beer? While there is variation among kombucha products, according to the Alcohol & Tobacco Tax and Trade Bureau (TTB), the term ‘kombucha’ “generally refers to a fermented beverage produced […]