The Department of Labor has set forth new sexual harassment prevention requirements for every employer in New York State. This requirement is meant to be a tool to protect employees from any form of sexual harassment and protect employers in the event of a sexual harassment claim or lawsuit against the person or business occurs. […]
Craft brewers that have not yet done so should consider whether investment in product development, formulations, recipes, techniques, and manufacturing processes may qualify for a federal tax subsidy known as the Research and Development (R&D) tax credit. Many craft brewers may not realize that every day brewing activities may qualify under the updated or “relaxed” […]
The craft beer industry is one of the most rapidly growing segments not only New York, but the entire country. While this growth is a big win for the industry and our economy, the crowded marketplace is making it increasingly vital to differentiate yourself and find authentic ways to grow your brand loyalty. To get […]
Using the newly launched Think New York, Drink New York mark is important for unifying the New York craft beer industry. It also makes it easy for consumers to support local breweries which has become increasingly important in order to compete nationally. Just as the BAs Independent craft beer seal helps craft brewers compete against […]
Strong logos are crucial to a successful business. Similar to craft beer, when logos are done right, they make a subtle, yet powerful impression. When done wrong, they leave a bad taste in in the mouth. The best logos are simple, giving the impression that all logos are a snap to create. They aren’t. Whether […]
New York City is home to numerous major craft beer festivals for connoisseurs to enjoy every year. As the leaves change and the year comes to a close, fall festivities are in full swing for craft beer and cider lovers. Local breweries can enhance their patrons’ experience by providing services beyond selling quality brews. Companies […]
When two breweries choose trademarks that may conflict, it is best for them to communicate early to avoid the costs of making changes in cans, labels, packaging, promotional materials, advertisements and loss of goodwill. Further, they both will want to limit the expense of engaging lawyers to deal with the dispute. Changing the Mark If […]
What type of entity should you and your partner(s) use for your start-up brewery: a partnership, corporation or limited liability company (LLC)? Here are some general considerations to tailor to your own circumstances. Entity. A partnership is usually not an option as it would not limit your personal exposure to creditors and claims. An LLC […]
Even though simply using your trademark automatically establishes your rights in the geographic area where you use it or may naturally expand, you can obtain valuable additional rights by applying to register the mark in the U.S. Patent and Trademark (USPTO). The financial and other benefits of registering your beer trademarks can be significantly greater […]
As part of the 2019 State Budget that the New York State Legislature passed and Gov. Andrew Cuomo signed into law, there is significant new sexual harassment legislation that affects all employers in New York State. In light of this legislation and the increasing focus on the issue of workplace sexual harassment, it is imperative […]