Before getting into craft beer, I owned a small business that competed against large multi-national companies for customers. Like many of you, my business had little funding and no dedicated marketing staff. I learned a lot about branding on a budget. Below are 5 tips to help you market your brewery and stand out in […]
Crafting Your Business: Post 4 of 4 in the Series from the NYS Craft Beverages Handbook If you are a brewery owner grappling with brand names for a brewery, a brew pub or products, uncertainty over whether your chosen names are available for your intended uses will undoubtedly cause some anxiety. We often hear from […]
Creating a solid, great-tasting beer is at the core of any craft brewery. But no successful brewer is content with making just one. When planning how to market and present your growing craft brew offerings, it’s imperative to keep a strong brand identity top of mind. Below are some simple tips to keep your brand […]
The craft beer industry is one of the most rapidly growing segments not only New York, but the entire country. While this growth is a big win for the industry and our economy, the crowded marketplace is making it increasingly vital to differentiate yourself and find authentic ways to grow your brand loyalty. To get […]
Strong logos are crucial to a successful business. Similar to craft beer, when logos are done right, they make a subtle, yet powerful impression. When done wrong, they leave a bad taste in in the mouth. The best logos are simple, giving the impression that all logos are a snap to create. They aren’t. Whether […]
When you select your brewery name or your beer trademark, keep in mind two principles: (1) choose a mark that is legally strong, and (2) choose a mark that is not confusingly similar with someone else’s existing name or mark. Strength Of course, you want to select a term that is appealing to customers. It […]
Marketing is ALL about interaction and creating a personal connection with your audience. Storytelling takes you places. What better place than to do this than the craft beverage industry? Some of the most interesting and unique stories come straight from brewers. From selling beer out of a van to driving a boat around the lake […]