It was reported a couple of weeks ago that Tony Hsieh, best known as the founder of Zappos.com, died of injuries related to a house fire. As more details emerged of the shocking news in the days following, Tony’s death seemed a direct result of the downward spiral those close to him report witnessing. Just […]
With the COVID crisis still in full swing, many breweries are hurting. Extended closures of tasting rooms and select re-openings with reduced capacity have led to dramatically decreased sales. Many breweries look to their tasting rooms as their primary revenue stream, with most sales coming in the form of draft sales, with some to-go sales […]
As all breweries know, changes to your licensed premises generally need to be approved by the Liquor Authority. The Authority considers your initial application for a license to be a “snapshot in time” – and if you want to make changes later, the changes generally need to be reported and/or approved. If you are going […]
When you envision the ideal experience for your brewery guests, point of sale probably isn’t at the top of your list—it’s the impersonal, transactional finale to the craft adventure. What you want is a Point of Service, intuitive technology that connects the nuts and bolts of dining out with the hospitality craft drinkers have come […]
Anthony Totten • Finback Brewery • Glendale, NY What’s your role in the beer industry? I get asked this question quite often and its never a simple answer…. My official title at Finback is “Vibes”. I am responsible for various aspects of the business related to taproom operations, community engagement, marketing, brand awareness, festivals and […]
As all breweries know, the Liquor Authority requires that every holder of a liquor license maintain adequate control over its premises. Under normal circumstances, that requires you to make sure that your patrons are not intoxicated, are not engaging in illegal conduct or fights, and are otherwise complying with the rules. During the COVID-19 pandemic, […]
One of the key programs under the CARES Act is the forgivable Paycheck Protection Program (PPP) loan fund. Many brewers may have applied for and received a PPP loan. Since the inception of the program, the PPP loan application has required businesses to certify that the “current economic uncertainty makes [the] loan request necessary to […]
Covid-19 and the related fallout opens questions many of us have never encountered. Updates continue to change rapidly and the “answers” are often unique to your business. Striking a balance between information overlord and following high-level recommendations may serve you well. Do standard commercial policies provide coverage for Covid-19? The answer is most likely […]
It’s no secret that times are tough right now, but while your doors are closed, you can continue to engage with your customers. We’ve compiled a few ways you can stay connected with your customers, gain new ones, and be ready to welcome them back in once the pandemic is over. Regularly post on social […]
In recognition that the brewing (and other alcohol manufacturing) industry is being “severely impacted” by COVID-19, the United States Alcohol and Tobacco Tax and Trade Bureau (TTB) issued a new Industry Circular (No. 2020-2) on March 31, 2020. This Circular postpones several filing and payment due dates by 90 days, providing welcome relief to brewers […]