Using the newly launched Think New York, Drink New York mark is important for unifying the New York craft beer industry. It also makes it easy for consumers to support local breweries which has become increasingly important in order to compete nationally. Just as the BAs Independent craft beer seal helps craft brewers compete against […]
Strong logos are crucial to a successful business. Similar to craft beer, when logos are done right, they make a subtle, yet powerful impression. When done wrong, they leave a bad taste in in the mouth. The best logos are simple, giving the impression that all logos are a snap to create. They aren’t. Whether […]
New York City is home to numerous major craft beer festivals for connoisseurs to enjoy every year. As the leaves change and the year comes to a close, fall festivities are in full swing for craft beer and cider lovers. Local breweries can enhance their patrons’ experience by providing services beyond selling quality brews. Companies […]
When two breweries choose trademarks that may conflict, it is best for them to communicate early to avoid the costs of making changes in cans, labels, packaging, promotional materials, advertisements and loss of goodwill. Further, they both will want to limit the expense of engaging lawyers to deal with the dispute. Changing the Mark If […]