Breweries are among the many industries that are dependent upon trademarks to protect the consumer goodwill that supports them. As with any intellectual property relating to a company’s products, the best protection for your trademarks is obtained by registration with the United States Patent and Trademark Office (USPTO). The leverage afforded by registration is improved by informed selection of each trademark, and by understanding various tactics and strategies that can be employed in the course of applying for registration.
In this free webcast offered by Allied Member Hamilton, Brook, Smith, Reynolds, you will learn how breweries have protected their brands, and the consequences of failing to do so. Factors associated with properly selecting strong trademarks, and the advantages of different types of registration provided by the USPTO will be discussed. The webcast will cover some tactics for obtaining the broadest possible protection, as well as best-practices for maintaining the strength of your trademarks once registered.
Webcast participants will learn:
Presenters:
Principal, John L. DuPré has practiced primarily in the areas of intellectual property litigation and trademark prosecution. He has extensive experience with trademark work for breweries, restaurants and retail stores for major brand names.
Patrick Quinlan is a registered patent attorney with 12 years of experience in trademark and patent law. Patrick has worked with many breweries and restaurants to help them secure their brands through trademark registrations.
