Should your brewery tap into the Kombucha trend?

December 19th, 2018 • by Jennifer Tsyn

Should your brewery tap into the Kombucha trend?

• by Jennifer Tsyn

Kombucha is growing in popularity, and more breweries are starting to produce it. But is it an alcoholic beverage? And, if it is, is it considered beer? While there is variation among kombucha products, according to the Alcohol & Tobacco Tax and Trade Bureau (TTB), the term ‘kombucha’ “generally refers to a fermented beverage produced […]

Better Beer Branding Starts with ‘Why’

December 3rd, 2018 • by Shane LaChance

422 – That’s the number of breweries operating in New York State at the time this blog post was written. With no sign of slowing down, it’s safe to say that number has already been surpassed by the time you’re reading this. For brewery owners looking to increase production & grow their brand in this […]

NYS $.05 Beer Bottle & Can Deposit

November 20th, 2018 • by Paul Leone

If you bottle or can your own beer and sell it out of your tap room or self distribute your beer, this is critical information you need know to become a deposit initiator in New York State. From the NYS Dept. of Tax & Finance website: “New York State’s Returnable Container Act requires every deposit […]

New York Craft Brewers Festival – Albany

November 19th, 2018 • by Paul Leone

Coming soon – tickets to our Craft Brewers Festival at the Desmond Hotel DATE: March 9, 2019 Time: 4pm – 8pm All proceeds benefit the New York State Brewers Association – please support us, and in turn support New York State craft beer ** STAY TUNED FOR DETAILS, TICKETS & MORE **

New Law: Employers Must Provide Sexual Harassment Training

November 15th, 2018 • by Paul Leone

The Department of Labor has set forth new sexual harassment prevention requirements for every employer in New York State. This requirement is meant to be a tool to protect employees from any form of sexual harassment and protect employers in the event of a sexual harassment claim or lawsuit against the person or business occurs. […]

Craft Brewing and R&D Tax Credit is Tasty Combination

November 14th, 2018 • by William Kuhlman

Craft brewers that have not yet done so should consider whether investment in product development, formulations, recipes, techniques, and manufacturing processes may qualify for a federal tax subsidy known as the Research and Development (R&D) tax credit. Many craft brewers may not realize that every day brewing activities may qualify under the updated or “relaxed” […]

5 Brewery Marketing Strategies You Should Use

November 1st, 2018 • by Chris Coughlan

The craft beer industry is one of the most rapidly growing segments not only New York, but the entire country. While this growth is a big win for the industry and our economy, the crowded marketplace is making it increasingly vital to differentiate yourself and find authentic ways to grow your brand loyalty. To get […]

Using the Think NY, Drink NY Mark Helps Everyone

October 15th, 2018 • by Meghan Connolly Haupt

Using the newly launched Think New York, Drink New York mark is important for unifying the New York craft beer industry. It also makes it easy for consumers to support local breweries which has become increasingly important in order to compete nationally. Just as the BAs Independent craft beer seal helps craft brewers compete against […]

Does Your Craft Brewery Have a Strong Logo?

October 9th, 2018 • by Vivian Choi

Strong logos are crucial to a successful business. Similar to craft beer, when logos are done right, they make a subtle, yet powerful impression. When done wrong, they leave a bad taste in in the mouth. The best logos are simple, giving the impression that all logos are a snap to create. They aren’t. Whether […]

Adding A Bus = Adding Value to Brewery Customers

October 3rd, 2018 • by Daniella Deloatch

New York City is home to numerous major craft beer festivals for connoisseurs to enjoy every year. As the leaves change and the year comes to a close, fall festivities are in full swing for craft beer and cider lovers. Local breweries can enhance their patrons’ experience by providing services beyond selling quality brews. Companies […]