Choosing a great name for your new brew can reinforce the brand positioning of your brewery and create a certain excitement about the beer. Of course, the name has absolutely no impact on the quality of the beer (Heady Topper by any other name would still smell as dank), but it’s still an important aspect […]
As you probably know, new legislation allows craft brewers to serve beer for consumption on-premises in quantities larger than just the typical 2-ounce tasting glass. “It comes in pints!?” The only caveat is that food has to be offered along with the beers. I’m pretty excited about this new law and I’ve been reviewing it […]
What do a horse, a harp, and an American revolutionary all have in common? They are all symbols of famous beers, of course. When people see those symbols on a bottle of beer, they can immediately identify where the beer comes from. The same goes for the names of those beers. When people think about […]
In my last blog post, The Importance of Trademark Registration for Breweries, I discussed the importance and benefits of obtaining federal trademark registrations for your brewery and important individual beer names. Now, we are going to talk about how a brewer should go about choosing, searching, and clearing brewery/beer names. First, a little background: there […]