When two breweries choose trademarks that may conflict, it is best for them to communicate early to avoid the costs of making changes in cans, labels, packaging, promotional materials, advertisements and loss of goodwill. Further, they both will want to limit the expense of engaging lawyers to deal with the dispute. Changing the Mark If […]
When you select your brewery name or your beer trademark, keep in mind two principles: (1) choose a mark that is legally strong, and (2) choose a mark that is not confusingly similar with someone else’s existing name or mark. Strength Of course, you want to select a term that is appealing to customers. It […]
Free Webcast for Brewery Owners & Operators Friday, April 27, 2018 – 12:00-1:00 PM EDT presented by Hamilton Brook Smith Reynolds Register Now. Breweries are among the many industries that are dependent upon trademarks to protect the consumer goodwill that supports them. As with any intellectual property relating to a company’s products, the best protection for your […]
After you file a trademark application for your brewery name or a beer name there are a couple different paths the application could take, not all of them good. This article will focus on some of those paths. Office Action/Letter of Suspension Applications frequently receive what are known as Office Actions. An Office Action, in […]