Crafting Your Business: Post 4 of 4 in the Series from the NYS Craft Beverages Handbook If you are a brewery owner grappling with brand names for a brewery, a brew pub or products, uncertainty over whether your chosen names are available for your intended uses will undoubtedly cause some anxiety. We often hear from […]
Even though simply using your trademark automatically establishes your rights in the geographic area where you use it or may naturally expand, you can obtain valuable additional rights by applying to register the mark in the U.S. Patent and Trademark (USPTO). The financial and other benefits of registering your beer trademarks can be significantly greater […]