Selecting a Protectable Brewery or Beer Trademark with Appeal

May 14th, 2018 • by Bob English

Selecting a Protectable Brewery or Beer Trademark with Appeal

• by Bob English

When you select your brewery name or your beer trademark, keep in mind two principles:  (1) choose a mark that is legally strong, and (2) choose a mark that is not confusingly similar with someone else’s existing name or mark. Strength Of course, you want to select a term that is appealing to customers.  It […]