BEER TRADEMARK DISPUTES: CRAFTING THE RIGHT APPROACH

October 1st, 2018 • by Bob English

BEER TRADEMARK DISPUTES: CRAFTING THE RIGHT APPROACH

• by Bob English

When two breweries choose trademarks that may conflict, it is best for them to communicate early to avoid the costs of making changes in cans, labels, packaging, promotional materials, advertisements and loss of goodwill.  Further, they both will want to limit the expense of engaging lawyers to deal with the dispute. Changing the Mark If […]