Stay Ahead in New York’s Competitive Craft Beer Market with Multi-Channel Marketing

Trying to find your way in the craft beer scene of New York is tough these days, considering the amount of competition in the marketplace. If you’re feeling pressured to increase beer sales, breweries can employ a promotional tactic to reach new audiences, reinforce relationships with existing customers, and drive more sales to your revenue streams—a multi-channel content marketing strategy.

What A Multi-Channel Approach Means

Gone are the days when you could just promote your craft brand on the two big social media platforms and get the word out about your brewery. Today’s digitally savvy customers want to interact with your beer brand online through their preferred marketing channels, so you must diversify your approach. And as algorithms continue to evolve, organic content strategies are not efficient enough anymore. Finding a balance between organic and paid content is vital for promotional success (don’t just take my word for it, read this). A multi-channel strategy entails that you are actively promoting your brewery business and engaging with your audience online in multiple places. Here are some of the advantages of this approach:

1. Increased Brand Visibility: spreading out your digital marketing efforts boosts the probability of brand discovery.
2. Enhanced Engagement: Utilizing multiple platforms will help you communicate with your audience in diverse ways, keeping them engaged and connected with your brand.
3. Better Data and Insights: Examining data from many channels can provide a full picture of what works and what doesn’t, enabling you to adapt tactics and get the most out of your marketing.

Guidelines for Marketing Content

Here are some quick ways to improve your content marketing strategy, but if you want to learn more, reference this video.

1. Consistency is Key: Creating a posting schedule is vital. Consistent messaging lets your audience know when they can expect to hear from you. Try to use the 80/20 rule- plan 80% of your marketing content for the month and leave space for 20% spontaneous content.
2. Customize Your Content for Each Platform: Every social media platform has a unique voice and target market (use this handy chart). To maximize efficiency, do your homework to determine what content works best on each channel. Consider using software programs to help you manage all your various content.
3. Engage, Don’t Just Broadcast: Remember to interact with your audience—respond to comments, like and repost user-generated content and video, and create other interactive posts like polls and Q&A. This helps build a community of engaged fans. Don’t understand engagement? Read this.
4. Use Themed Media: Identify types of content that have high engagement scores—comments, clicks, shares, and saves (not just Likes and Views)—and ensure that you rotate through those themes throughout your content plan. This method will allow you to promote your brand without overtly asking for sales.
5. Track and Analyze Performance: Employ analytics tools to help you understand engagement, reach, and conversions. This will give you an idea of what kind of content resonates with your audience, allowing you to refine your strategy.

With the number of brewery brands in New York state competing for customers’ attention, having a multi-channel digital marketing content strategy in place for your beer is no longer a nice thing; it is a necessity. To maximize beer sales and ensure people know about your brand, post content across several platforms, interact with your audience in different ways, and follow best practices when posting. Remember, it’s not about you. Always have your audience’s wants and needs at the forefront of your brewery marketing strategy.