Even amid the COVID-19 pandemic, consumers still want to drink your beer, and you can still sell it!
As a New York State brewery, you are legally allowed to sell beer for carryout, curbside pickup, and home delivery.
Though your taproom isn’t open for on-premise consumption, you still need to let your customers know you’re open for business and provide them with an excellent consumer experience.
This is a key time to adapt your marketing and communication efforts to ensure your customers continue to support you during and after the COVID-19 pandemic.
Your website is the base malt of your marketing and communications. With everything changing as quickly as it has, consumers are looking for answers about how and if they can purchase your beer. Be sure to clearly list the following information on your website:
We can help you sell more beer. The NYSBA APP provides a single place for consumers to find information on what each brewery is offering in their area.
We invite you to list key information on hours, services, and beers offered in the “details” section of your brewery’s profile on the app.
Not only will the info be listed on the app, it will also automatically sync to https://thinknydrinkny.com/nys-beer-trail/
Social media is one of the most effective ways to communicate with consumers and build brand awareness. Especially now that people are stuck at home relying solely on their computers and mobile devices for social interaction.
Keep in mind: a photo, or even better, a VIDEO speaks a thousand words.
Post content that shows consumers that you’re open for business and that they can safely & sanitarily purchase beer from you.
Show your customers you’re there for them, be a pal and give them the laugh they’ve needed all day! They’ll return the favor by purchasing your beer.
Always include a link to your website that offers more info & gives consumers a chance to learn more about your brewery.
“Google My Business” is the dark horse in marketing for breweries, and IT’S FREE. Every business owner should be using it to manage almost every aspect of your Google listing, what the consumer sees when they find your brewery in a Google search.
There’s a lot you can do with it, but we can get into that later.
Here is a guide to setting up your “Google My Business” account. It’s easy, and free.