5 Steps to Build a Strong Brand Strategy

January 19th, 2017 • by Chris Coughlan

5 Steps to Build a Strong Brand Strategy

• by Chris Coughlan

Marketing is ALL about interaction and creating a personal connection with your audience. Storytelling takes you places. What better place than to do this than the craft beverage industry? Some of the most interesting and unique stories come straight from brewers. From selling beer out of a van to driving a boat around the lake […]

Helderberg Brewery Incubator

January 13th, 2017 • by Paul Leone

Helderberg Brewery Incubator Value-Added Small Grains 3rd Annual Hudson Valley Value-Added Small Grains School & Trade Show hosted by CCE-Ulster County & CCE-CAAHP Friday, February 10, 2017 9:30AM to 3:30PM Topics Covered: -Hudson Valley Grain Research, 2016 -Working with NY Malting Grains -The Small Grain Movement in the Hudson Valley and Beyond -Bringing Malting Barley […]

What is “New York Labelled Beer” and Who Can Sell It?

January 10th, 2017 • by Brendan Palfreyman

A popular question among breweries and breweries-in-planning in New York is what is “New York State Labelled Beer” and who can sell it? What is New York State Labelled Beer? The term “New York State Labelled Beer” is a product of the farm brewery legislation pioneered by Empire Brewing Co. founder and owner David Katleski […]

Farm Brewery versus Microbrewery License in New York

January 3rd, 2017 • by Brendan Palfreyman

One of the most frequent questions I get from breweries-in-planning in New York is: “Should I apply for a farm brewery license (FD 106) or a regular microbrewery license (MI 101)?”  The answer, of course, is personal to each brewer, but the pros and cons of each license should be considered. There is a tradeoff […]