Get Off my Lawn: How to Protect your Brand

April 27th, 2015 • by Colleen Raimond

Get Off my Lawn: How to Protect your Brand

• by Colleen Raimond

In my last post I talked about how to go about finding your brand. In this one, I will be covering how to defend your territory. Once you’ve settled on a name (or symbol) that you love – and you’ve made sure it’s available – it’s time to start thinking about how to make it […]

Beer! The Musical!!

April 20th, 2015 • by Paul Leone

Trade Practice Pitfalls

April 13th, 2015 • by Wanda Wuest

Both federal and state laws and regulations severely restrict a manufacturer’s or wholesaler’s activities in connection with retail licensees, both on and off premise. The general rule is that no manufacturer (i.e. brewer) or wholesaler may provide any retail licensee, directly or indirectly, any item of value or any service unless specifically and explicitly permitted […]

What To Do If Your Brewery Receives a Trademark Cease and Desist Letter

April 10th, 2015 • by Brendan Palfreyman

You’re running your brewery, you’re making beer, and things are going great. Then one day you receive a cease and desist letter. It probably says something scary like your use of a particular word or phrase constitutes trademark infringement and unfair competition which could subject your brewery to damages or treble damages, injunctive relief, attorneys’ […]

Have you reviewed your social media profiles recently?

April 6th, 2015 • by Alexandra Devendra

If you’re getting into the spirit of spring cleaning, take a moment to review your brewery’s social media accounts. Anything on social media that meets the TTB’s definition of “advertisement” must also comply with the TTB’s advertising regulations. The TTB defines “advertisement” very broadly—it includes any written or verbal statement, illustration, or depiction that is […]