Brewers Blog



Managing your risks as your brewery grows

Written by Rob Dettman

Almost everyone who gets involved in the brewing industry dreams of growing their business and their brand. However, with growth come additional risk that need to be managed. Below are some items to address with your insurance broker if you are in the process of growing or changing aspects of your operations; Increasing property coverage […]

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Coolships in New York

Written by Brendan Palfreyman

While by trade I’m a lawyer and most of my articles for the New York State Brewers Association relate to legal issues for craft brewers, from time to time I like to just write about aspects of the craft beer industry I love. Well over two years ago I wrote an article for the New […]

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Craft Beverage Labeling & Packaging That Work

Written by Chris Coughlan

When a customer walks into a store looking for beer, how do they decide what they want? If they don’t already have a specific beer in mind what triggers their senses to pick up yours? Is it the beer style? The color palette? The name? The truth is that every beer drinker has their own […]

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5 Reasons to Write a Brewery Business Plan

Written by Kate Smith

By Kate Smith, Loan Officer at Live Oak Bank Whether you are planning to start or expand your craft brewery, your first step is to develop a sound business plan. Indeed, any business project that requires a considerable financial investment and is expected to return a profit should generate a business plan before a single dime […]

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Understanding the Three-Tier System: Its Impacts on U.S. Craft Beer and You

Written by Paul Leone

Understanding the U.S. market for alcohol beverages, including beer, requires an understanding of the three-tier system. Whether viewed with deep reverence or great scorn, it is a system of distribution that delivers the vast majority of beer to the mouths of thirsty American drinkers. Let’s take a few moments to understand that system a little […]

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Beer Trademarks – Office Actions, Opposition, and Cancellation

Written by Brendan Palfreyman

After you file a trademark application for your brewery name or a beer name there are a couple different paths the application could take, not all of them good. This article will focus on some of those paths. Office Action/Letter of Suspension Applications frequently receive what are known as Office Actions.  An Office Action, in […]

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Transfer Hose – The Unsung Hero in Craft Brewing

Written by Mike McKendry

Let’s be honest with ourselves. Success in brewing beer all comes down to a micro-moment. The instant a customer smells the aroma of your brew, and takes their first sip. Then and there will determine if you have a new advocate or one less opportunity. Brewers will spend years sourcing just the right hops, the […]

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5 Steps to Build a Strong Brand Strategy

Written by Chris Coughlan

Marketing is ALL about interaction and creating a personal connection with your audience. Storytelling takes you places. What better place than to do this than the craft beverage industry? Some of the most interesting and unique stories come straight from brewers. From selling beer out of a van to driving a boat around the lake […]

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What is “New York Labelled Beer” and Who Can Sell It?

Written by Brendan Palfreyman

A popular question among breweries and breweries-in-planning in New York is what is “New York State Labelled Beer” and who can sell it? What is New York State Labelled Beer? The term “New York State Labelled Beer” is a product of the farm brewery legislation pioneered by Empire Brewing Co. founder and owner David Katleski […]

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Farm Brewery versus Microbrewery License in New York

Written by Brendan Palfreyman

One of the most frequent questions I get from breweries-in-planning in New York is: “Should I apply for a farm brewery license (FD 106) or a regular microbrewery license (MI 101)?”  The answer, of course, is personal to each brewer, but the pros and cons of each license should be considered. There is a tradeoff […]

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