Quality should be first and foremost in the brewer’s mind
Have you ever had a spoiled beer? Luckily, I haven’t but I have had a spoiler cider. It was two years ago at a 4th of July party and I haven’t purchased another bottle of cider from them. With all of the other choices out there, I don’t need to purchase another cider from them to have something different.
We all know that the Craft Brewing industry to growing at an incredible rate, despite the fact that overall beer sales have continued to decline in the US. As the craft brewing industry continues to grow and grab a larger proportion of the overall beer market, competition is only going to continue to increase, so no one can afford to ship out bad beer.
But don’t take my word for it, here are some links to what key opinions industry leaders have been saying about the importance of quality:
In this video link, Dick Cantwell, Quality Ambassador for the Brewers Association discusses the importance of Quality in a rapidly growing and already crowded marketplace.
This article by the Brewers Association, describes the importance of cleaning draught lines and symptoms and remedies to draught line contamination.
In this All About Beer magazine interview with Rebecca Newman she discusses the importance of quality in her 30 year career with Anheuser-Busch, Sierra Nevada, Samuel Adams, Dogfish Head Craft Brewery and Summit Brewing Co.
If you would like to learn more about how Rheonix can help you improve your testing spoilage organisms, visit us at http://rheonix.com/food-beverage-testing/ or contact me directly.